- Motivate and retain your staff.
When a business is nominated or wins an award, it shows the employees that they are in a good company, making it easy for people to feel proud about being a part of it. Awards of distinction make it easier to sell services or products by using the nomination/award winning status as the unbiased source of endorsement
- Elevate Your Company Status
Being associated with the Top Choice Award raises the credibility of your company, its brand and products/services as this mark of excellence stands for a benchmark of only the top quality businesses in each city.
- Increase Customer Loyalty
When your clients know that you are skilled and recognized for your work, it strengthens their loyalty to your brand and drives sales through their word of mouth to others.
- Attract new talent.
Intelligent employees look for economic reassurance and companies that showcase prosperity. Being nominated or winning an award can draw the best potential employees to your company.
- Gain new customers.
What makes a customer a “regular” is the quality and popularity of a business. Potential new customers may choose you over your competitors upon realizing that your company is trusted by others as proven by your award winning reputation.
Get funding or get purchased. Being nominated or winning awards will naturally increase the chances of your business being trusted among the banking community and powerful buyers.
Awards and award nominations are huge indicators to the public. With today’s giant social media presence, being nominated for or winning an award can be a huge PR opportunity that will not only give you public recognition, but also associate you with an elite league of great companies and potential business colleagues.
However, remember that not every “award company” will align with what you want your business to be associated with. We encourage you to do your own research and determine what business recognition would benefit your company the most. With so many methods of choosing and presenting awards, award companies themselves should be carefully considered. Chamber of Commerce Awards, Readers’ Choice Awards, Viewers’ Choice Awards, Independent Survey Awards, Public Survey Awards, Product Awards, the list goes on.
Think about how approachable and easy to reach the award company is; how many likes, followers, views and public interactions they have on social media; search their name and and read up on their history; educate yourself on their marketing and logo fees. Is the investment worthwhile?
The foundation of business is a monetary transaction in exchange for a product or service. Competition is often loud and aggressive and we know that using a third party endorsement as part of any company’s yearly marketing budget is a business savvy decision. Not only is it an intelligent investment to increase sales, but it is also a necessity for company growth.
Perhaps it’s time for your business to evaluate the marketing budget. By adding a coveted, trusted and affordable business award to your already established marketing strategy, your business will stand out and become a trusted top choice!